To help you achieve your recruiting goals, TopSchool can help
you manage college student prospects from lead generation through
enrollment. TopSchool's college admission management system will
empower you to generate interest in your programs, connect with
prospective students, and make it easy for prospects to apply and
enroll at your institution. The TopSchool Customer Relationship
Management (CRM) system offers you the freedom to manage your
university admissions office as you wish - and ultimately increase
the recruiting success of your admissions team.
TopSchool CRM helps your admissions management process with
best-of-breed functionality:
Integration with Lead Providers
Most leads for prospective students come from the Internet, or
from targeted media campaigns, so that contact information is
received electronically. To ensure that those leads hit your
admissions team as soon as possible, TopSchool integrates with
leading providers such as Datamark and
Plattform
Learning. The TopSchool solution eliminates the need to
re-enter this information into your student system. When a prospect
inputs their information on a landing page or is aggregated by your
provider, the data can be routed automatically by our system to an
admissions representative, based on your own rules.
Contact Management
When a prospect shows interest in your institution, the Contact
Management function within our CRM system allows you to reciprocate
in a way that feels relevant to them. Deploying the latest
communication tools, TopSchool empowers your admissions team to
intuitively manage communications with every prospect.
With TopSchool Contact Management, you can also:
- Collect information you want by creating custom fields.
- Track communications in an activity log that shows all phone
calls, emails, meetings, and more.
- Deliver targeted communications based on your prospect's
preferences.
- Create tasks and reminders regarding calls, meeting
invitations, or multi-user scheduling.
- Weed out duplicate records to ensure a clean prospect
database.
Admissions Process
We understand that there is no "best" admission management
process. Most likely, you have developed your process over time and
found what works for your college or university. The TopSchool CRM
allows you to configure your admissions management process within
our system, whether your admissions process includes four steps or
fourteen. Name each stage according to your institution's process.
Our system is designed to handle your complexities and even
simplify the tracking of your prospects.
These features will support your Director of Admissions - once
they configure the process, they can also report it. Whether you
meet with your reps daily, weekly or monthly, you will have a clear
view of your admissions management process efficacy.
Email Marketing
With TopSchool Email Marketing, you can:
- Create templates to deliver a consistent message to all
prospects.
- Target prospects based on geography, segment, or program of
interest.
- Manage and track campaign results.
- Manage opt-outs and "do not call" lists.
- Document the emails in a prospective student's activity
log.
Self Service for Prospective Students
Prospective students expect to manage their own experience with
your institution. TopSchool provides this capability through our
Prospect Portal, which can be as unique as you are.
› more on
TopSchool Portals
Reporting
Know exactly how many students are going to start at key
intervals before each term with TopSchool's CRM. Track the
effectiveness of each admissions representative. These reports, and
more, are standard in the TopSchool CRM - and you can also create
your custom reports on demand.
› more on
TopSchool Reporting
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