Recruitment & Retention Processes White Paper

Increasing Student Support to Drive Results

Students today enter college with varying levels of risk factors. What one student may need in terms of support is often different than what another student needs. Colleges and universities need to evolve their processes to make sure that they provide the highest level of service to all students throughout recruitment and retention.

The ways that colleges find, enroll, communicate with and engage students can play a critical factor in a student's overall success. Schools need to know who they are talking to, how they should be interacting, the required frequency of outreach, and the necessary level of support each student requires. By implementing and evaluating proven recruitment and retention processes, colleges can better serve students throughout the education experience from the first time they inquire about a program through graduation.

› Advancing Your Processes for Stronger Recruitment and Retention.