More Effective Lead Management for Targeted Marketing in Higher Education

How to Make Sure You Are Using High Quality Data to Avoid a Negative Impact on Student Recruitment and Enrollment

Targeting the right prospective student, getting that student enrolled and seeing that student through to graduation is the lifeblood of your educational system. However, that initial step might not ever take place with dirty data, meaning data that is incomplete, outdated, or just plain inaccurate.

Colleges need to be proactive when it comes to maintaining data. People change contact and biographical information constantly - so how often should schools scrub information, and at what point should unpromising records be deleted from their systems?

Schools that take steps to more efficiently manage student lead data will be able to maximize the productivity and results of their student services teams. Through their use of higher quality data, they will be able to deliver more targeted marketing and recruiting efforts, increase enrollments, and ultimately, drive student success.

› More Effective Lead Management for Targeted Marketing in Higher Education