The Increasing Power of the Student Consumer, a Career
College Central Article
Three Critical Steps to Meet to the Demands and Support the
Success of Today's Student
By Justin
McMorrow
In order to better improve the experience for any customer,
schools need to readily be able to access all data and information
about that student. While that sounds simple, it rarely
happens in today's education market because the data resides in so
many places. Disparate systems collect different pieces of
information about your customer throughout their experience with
your institution, but rarely is that data and information easily
accessible. And too many times if it is accessible, it's
difficult to get to it in a timely manner.
The challenge with creating a clear picture of your customer is
rarely a lack of data, but more often how to wade through the
plethora of data you have collected over the years. Most
schools have a minimum of five student systems that house various
data elements about a particular student. And chances are
within those systems, there are at least two that make it extremely
difficult to access the information.
Read the full article:
The Increasing Power of the Student Consumer
