Student Profiles: Changing the Way We Look at Prospects Students, Programs and Growth, a Career College Central  Article

By Christoper Roswell

Career college enrollments are skyrocketing. Enrollment at for-profit colleges is growing at an estimated rate of 5 percent to 10 percent. As a result, for-profit colleges are expected to reach about 14 percent market share in less than 10 years (Barrons, August 2009).

There are a lot of prospects to reach, and there is even more student information to manage. So, how does a career college make the best possible use of data in order to reach more prospects and better support students?

Career colleges are in a position to differentiate themselves through their effective use of data. The way they collect it, manage it and, most importantly, act on it can make the difference in both their success and their students' success.

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