TopSchool to Present at MAPCS Annual Conference
Session Helps Institutions Create Student Profiles to Drive Recruitment, Retention and Student Success
Denver, CO - October 13, 2011 - TopSchool,
a leading SaaS provider of Student Lifecycle Management (SLM) solutions
for higher education, is leading a session at the upcoming Massachusetts
Association of Private Career Schools (MAPCS) 2011 Annual Professional Development
Conference. Attendees will learn how to create student
profiles and better leverage student information to target the
right students for the right programs, and help them succeed.
"Student profiles enable colleges and universities to deliver a
more personalized education experience," said Justin McMorrow,
co-founder and Chief Customer Officer of TopSchool. "Schools
that effectively use them will be able to identify students'
demands early on and better understand students' needs, enabling
them to deliver a higher level of service as they work to recruit
and retain students."
McMorrow's presentation, "Using Student Profiles to Recruit,
Retain and Increase Student Success" will provide insight into the
demographic, behavioral/psychographic and educational information
schools should be collecting and tracking for each prospect and
student. By relying on student profile data in their recruitment
and retention efforts, colleges will have greater insight on their
ideal student, enabling them to make sure that a student who is
likely to succeed actually does.
McMorrow has presented on the topic of student profiles at
several education events, including DETC and APSCU, as well as a number of state based
career and proprietary college conferences, such as New York (APC),
California (CAPPS), Florida (FAPSC) and as the
keynote presenter at Minnesota (MCCA).
McMorrow co-founded TopSchool, and prior to this, served in a
number of executive roles at eCollege.
TopSchool is a platinum sponsor of the MAPCS event, which
takes place October 21, 2011 at the FourPoints Conference Center in
Norwood, MA. McMorrow's session begins at 10:45 a.m.
EDT. MAPCS is the only statewide association representing the
industry which is comprised of private career and vocational
educational schools in Massachusetts.
About TopSchool
TopSchool (www.topschoolinc.com) built the
first SaaS student administrative system in higher education
to address the key aspects of the student lifecycle. The
company's Student Lifecycle Management (SLM) system goes beyond the
capabilities of traditional college student information systems, and
includes a customizable student portal, easy-to-use CRM and SIS
components, and an intelligent reporting suite. Schools
can easily manage all student information from recruiting through
retention in a central location, and they can deliver more student
services more efficiently. The TopSchool system gives
student-centric institutions the power to direct their own
administrative tools, empowering them to drive growth, reduce costs
and meet accountability requirements.
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