TopSchool Identifies Five Trends in Career Services that Colleges and Universities Must Address
Economic Downturn and Federal Regulations Spur Greater Focus on Placement Rates
Denver, CO - July 14, 2011 - TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM)
solutions for higher education, has published a new white paper, "
Taking Career Services to the Next Level in Higher Education."
McMorrow highlights the career services trends colleges and
universities must consider in order to deliver a higher level of
support to students beyond the learning experience.
"In the past, if a college was successful in training a student
for the workplace, and that student met or exceeded the standards
in his or her chosen field, then the college had done its job -
that's not enough anymore," said McMorrow, who serves as Chief
Customer Officer and co-founder of TopSchool.
McMorrow continued, "The weakened economy and new federal
regulations, such as Gainful Employment, are holding colleges and
universities more accountable when it comes to career placement.
Schools need to step up their efforts to help students navigate the
process, connect with employers, and secure a well paying job in
their field of study."
As institutions look for new ways to help graduates succeed on a
professional level, a more strategic approach can produce better
student placement rates, which in turn can also support stronger
student recruitment and higher student retention rates.
Colleges and universities should address the following within their
- Stronger relationships between employers and institutions
- Automated communications between students and the school's
career services team
- Dedicated career services staffing
- More student self-service functionality
- Increased tracking and measurement
McMorrow's white paper, "
Taking Career Services to a New Level in Higher Education, Part
I" is available in the resources
section on the company's website. Stay tuned for Part II
where McMorrow will outline the steps colleges and universities can
and should take to advance career services, achieve higher
placement rates and better support students and graduates.
TopSchool (www.topschoolinc.com) built the first SaaS
student administrative system in higher education to address the
key aspects of the student lifecycle. The company's Student
Lifecycle Management (SLM) system goes beyond the capabilities of
student information systems, and includes a customizable
student portal, easy-to-use CRM and SIS components, and an
intelligent reporting suite. Schools can easily manage
all student information from recruiting through retention in a
central location, and they can deliver more student services more
efficiently. The TopSchool system gives
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