Fight for Your Budget: How to Track and Justify Your Admissions Marketing Efforts. Webinar to Examine Proactive Strategies to Counter Shrinking Budgets

Webinar to Examine Proactive Strategies to Counter Shrinking Budgets

TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, and myUsearch.com, the Honest College Matchmaker, have teamed up to help schools navigate the challenges of tracking admissions marketing efforts and measuring performance in order to justify budgets and produce better results.

Webinar details include:

Title: Fight for Your Budget: How to Track and Justify Your Admissions Marketing Efforts

Hosted by: Derek Kraus, former director of operations for Westwood College Online and Justin Sloan, former senior assistant director of admissions for the College of Wooster

Date: Tuesday, April 6th, 2010
Time: 3:00 pm Eastern Standard Time
Fee: FREE
Register Now

"Schools invest a great deal of time, money and resources in their admissions marketing initiatives, and given the competitive landscape, it's never been more important for these schools to increase efficiencies and improve conversions," said Matthew Schnittman, president and CEO of TopSchool.   "Our goal is to arm these schools with the tools and information necessary to defend and maximize their shrinking budgets so they can continue to drive even higher, and more importantly, the right kind of enrollments."

"Not only is it important that we help students easily find the educational opportunities that best meet their needs, but that we also help schools more efficiently target those students that will fit within their programs," said Elizabeth Kraus, co-founder of myUsearch.com.  "Helping schools more easily track their marketing admissions budgets and processes can be a win-win for both students and schools."

Both Mr. Kraus and Mr. Sloan bring unique insight from their experiences on the front lines of career college admissions.  They'll cover everything from calculating the true cost of a school's admissions tactics to using tracking systems effectively,  achieving buy-in from the admissions staff, and finally, securing upper management support.

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