Proactively Managing Student Lead Data Can Drive Stronger Recruitment and Enrollment Results
TopSchool White Paper Helps Schools More Effectively Manage Leads for Targeted Marketing
Denver, CO - June 10, 2010 -
TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM)
solutions for higher education, has published a new white paper
designed to help schools better manage student lead data. The
More Effective Lead Management for Targeted Marketing in Higher
Education, provides tips for keeping up with data so schools
make sure they are using the highest quality information in their
recruitment and enrollment efforts.
"Targeting the right prospective student, getting that student
enrolled, and seeing that student through to graduation is the
lifeblood of our educational system - however, that initial step
might not ever take place with data that is incomplete, outdated,
or just plain inaccurate," said Christy Uher Ferguson, director of
marketing for TopSchool and author of the white paper.
"Schools that more effectively manage prospect data will have a
competitive advantage when it comes to marketing to students."
The white paper offers ten tips for more efficient lead
management based on a series of three key questions schools should
be asking themselves:
- How fast are prospective students changing contact and
- How often should you realistically update prospective student
- At what point do you recognize prospective student data as
expired, and purge it?
As part of TopSchool's comprehensive SLM system, the company's
student admissions management software enables schools to track
prospect data from lead generation through enrollment. The
system empowers schools to generate more interest in their
programs, connect with prospective students and make it easy for
prospects to apply and enroll. TopSchool goes beyond the
capabilities of traditional college student
information systems, helping schools more efficiently manage
and report on data so they can deliver more targeted marketing and
recruiting efforts, increase enrollments, and ultimately, drive
Ferguson has more than 14 years of marketing communications
experience, including nearly a decade in higher education where she
has led schools and education companies through lead management
processes. Her own database management experience includes 4
years administering an industry leading SaaS CRM where she is
focused on list imports, lead management and lead quality.
She previously served as director of marketing for eCollege, where
as part of her role, she worked with the Enrollment Marketing
division to develop schools' marketing plans, including identifying
marketing metrics, managing a lead aggregator, determining lead
quality and raising conversion rates.
TopSchool's white paper is available
online, and also will be distributed at the Career College
Association annual convention this week in Las Vegas.
Attendees can stop by booth #504/506 to pick up a copy.
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